Whether it's smoking bans, speed limits or sugar taxes, many people are initially opposed to them. But such measures can help tackle social problems such as climate change and health crises.
A new study led by the University of Vienna and the Technical University of Munich shows that the greatest resistance to systemic interventions arises before they are introduced. Once they are implemented, opposition declines significantly.
The researchers have revealed the underlying mechanism, providing important insights for the effective communication of such measures. The study results have recently been published in the renowned journal PNAS.